Short answer: no.
Our finished products are not tested on animals. The manufacturers we work with do not test our products on animals, and all our products have the documentation required by the EU Cosmetics Regulation, including PIF (Product Information File), CPSR (Cosmetic Product Safety Report) and relevant safety and supplier documentation.
This means that each product is safety assessed before being sold, and that the documentation shows that the products comply with EU requirements for cosmetic products.
The truth behind “cruelty-free”
We are what is often referred to in marketing as “cruelty-free”.
But the truth is that the term is often used in a way that makes it sound like it's an extra choice from a brand. Within the EU, this is not the case.
Cosmetic products sold within the EU must not be animal tested for cosmetic purposes. This applies to both finished cosmetic products and ingredients that are tested to meet the cosmetic regulations.
Does it matter where the product is manufactured?
No.
What matters is where the product is sold.
If a cosmetic product is sold within the EU, it must comply with EU cosmetic regulations, regardless of whether the product is manufactured in Sweden, Korea or any other country.
The company that places the product on the EU market is responsible for ensuring that the product complies with the regulations. This applies to safety, documentation, labeling, product claims and the rules regarding animal testing.
Why do many brands still write “cruelty-free”?
Because consumers still look for it.
Many people want to know if a brand tests on animals, and therefore the term is still used in marketing.
But within the EU, "cruelty-free" is not a unique bonus in the way many people think. Cosmetic products legally sold within the EU must comply with the rules regarding animal testing.
Therefore, we want to be clear instead of just using a trendy term:
Our finished products are not tested on animals. Our manufacturers do not test our products on animals. And the products have the documentation required by the EU cosmetics regulations.
Is animal testing still used in skin and hair care?
Within the EU, cosmetic products must not be animal tested for cosmetic purposes.
Modern cosmetics development is instead based on other methods, such as safety data for ingredients, toxicological assessments, in vitro tests, cell models and other alternative testing methods.
In vitro means that tests are performed outside a living organism, for example in controlled laboratory models with cells or tissue-like models.
It is therefore more accurate to say that serious cosmetic development today should be based on modern safety assessment, documentation and alternative methods, not animal testing.
